They do such great work up there. Like this by TBWA/Vancouver for the BC Lung Association.
As a copywriter, I'm a big fan of all-type ads. This is, I think, just brilliant.
A lesser art director would have felt the need to insert a photo of a cigarette. Or some guy smoking. One from New York would have felt obligated to get Annie Liebowitz to shoot it.
Mies Van Der Rohe was right.
Posts
3 comments:
What did Mies Van Der Rohe say?
"Less is more."
Thank you, Woody. I looked at several sites that had his designs, etc., but couldn't find any written wisdom or philosophy.
Paul
Post a Comment