The other side of the velvet rope

Our pal, ace art director Maire McCardle of Bethesda Magazine sent us this from The Cool Hunter web site.

According to the description on the site, "At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. Huddled together as if at a premiere, the "paps" appear to be jostling and competing for the best celebrity snap. The celebrities in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the station and into a mall - directly into the store where they could purchase the new D700."

Pretty cool. (Duh.)