I sure hope most of that 25 mil was media

According to AdFreak "BP paid Florida some $25 million to run a campaign reassuring tourists that the state's beaches remained unsullied by the spill. But now that tar balls are floating ashore, Visit Florida has had to change course again—replacing those earlier rushed ads with even more rushed ads that promise only some clear beaches."

Doesn't seem to me that anybody thought very far ahead on this.