Can't go along with Adrants on this one

But then, the eTrade "babies" campaign is one of my all-time favorites. Especially the one with the clown (see below).

Ardants says -- and I quote -- "Evian's Breakdancing Babies Put eTrade's Wise Ass Babies to Shame" and goes on to say this spot "is most certainly Super Bowl quality."

I had to check to make sure today was July 3, not April 1. He can't be serious.

Frankly, I think this is just a stupid spot. The effects are pretty amazing, but the concept is moronic, I think. But then, there are those who would look you straight in the eye and swear that I'm moronic.

And I'm cool with that.