Something cool from Paul Safsel

My New York friend Paul Safsel sent me this cool loyalty promotion he did at Greynyc for The Chocolate Bar.

Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice.

Very cool. It reminded me that when I was a kid, our dentist used to give us candy after an appointment. Really.