Because not everybody reads Ad Age

Or various ad blogs.

And if you don't, you missed, among other things, the Garfield piece in Ad Age about Lawson Clarke a self-described "Out of Work Copywriter" who took a different approach to his web site. (Be sure your volume is on when you look at it, the music is great.)

This thing has been up less than a week, I think. My guess is, he already has a job.