Yeah, yeah, yeah. They coulda done spots and print ads about beer night or "everybody wear red" or "come see our big star" or something. But Mullen took a different approach for the Boston Bruins with a series of "Bruins Hockey Rules".
I don't follow hockey enough to know whether or not the Bruins are any good, but I think this makes Bruins Hockey look appealing. Fun even.
Tuesday, April 21, 2009
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