Another example of things that make small agencies with small clients with small budgets jealous

What a wonderful promotion for Gillette Fusion razors.

Of course, you need the cash to modify a Zamboni, but they could have just poured that cash into scoreboard advertising. Besides, the big differentiator here isn't the size of the budget but rather the size of the idea.

By BBDO New York, Proximity Canada. Via I believe in Advertising.