Let's see what the boys in the back room think about it

I'm kind of torn about this one.

On the one hand, I have never thought that a target ought to be able to read the brief before they are exposed to your advertising. I mean, if it doesn't make sense, it doesn't make sense.

After all "you don't have to be a weather man to know which way the wind blows". (And, while that is probably not the very best quote to use here, I have been looking for an excuse to use it for years.)

That said, I'm really, really, really not sure how I feel about it when a client passes the work around then comes back with comments, feedback and changes from godknowswhere. And godknowswho. And their cousin. Especially if we're not in the discussion. Well, maybe I know how I feel about it, but would prefer not to say it out loud.

I'm not suggesting that those of us in the ad business are the only ones who know a good idea when we see it. I'm not that much of an "arteest" as one of my clients likes to say. But there is a certain "if John in accounting knows the best way to do it, why not get John in accounting to do it? And then we can sit down with him and go over the financials for the quarter" sentiment here.

The downside of doing what we do for a living is that to Everybody Else, it looks like a bucketful of fun. Something Fun that is something they can do. But as a general rule, it's not.

Not something anybody do, that is. Fun, it is. Or should be.