And one thing is how often there seems to be an inverse relationship between how much people want to charge for their product or service and how much they are willing to spend to entice people to do business with them. I'm not sure why this happens, but I've run across it more than just a few times.
(For some reason it reminds me of something a relative said to me one time when she and her husband John were going to a fund-raising gala: "I'm going to Saks and buying a beautiful new dress and Johnny is going to rent the cheapest tuxedo he can find!" Maybe it relates and maybe it doesn't, but still, it did pop into my mind. Uninvited, unannounced and unhindered.)
This tendency to underspend is, I suppose, a subset or a close friend, or at least in the same category with the previously-discussed “how much people will spend making improvements to their business and how little they are willing to spend to tell anybody.”
Very few things sell themselves, near as I can tell.
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