Meanwhile, everybody over 28 is running in terror to Pierre, South Dakota

Ok, so call me an old man. A snob. A non-member of the target audience who just doesn't know what's cool anymore. Fine.

But this is a stupid ad.

Maybe Omaha has become some kind of mecca for the "Whoa, Dude!" crowd, but it's a little hard to believe. And if that guy in the picture doesn't turn you off to the whole place, the copy in the faux text message (1 of 27 for some reason) does. "Dude! Omaha rocks!"

It just comes across to me as trying too hard. And it doesn't work. The thing is, if you have to say you're cool -- and say it so urgently -- then perhaps you aren't.

Then again, I'll bet the guy in the picture would rather drive carpet tacks into his gums than sit next to a geezer like me in a bar.

But it's still a terrible ad.