Mum's the word

A friend of mine sent me a link to this spot on Huffington Post, but I also found it on YouTube. It's for Heinz Mayonnaise, and I think it's great. (The spot, I mean. I'm not a big mayonnaise fan. My Reason For Living puts it on -- erk! -- hot dogs. Tomatoes too.)

The ad is part of a campaign with the tag line, "Give your BLT a little NYC". The concept is, the product tastes so good "It's as if you have your own New York deli man in your kitchen.'"

Watch it as many times as you want; there's just no way the concept of a Deli Man works any other way.

I don't know who did it. Wish I did.