A great moment in boob-centric advertising

I don’t know did this ad for the Woolly Mammoth Theater, but I think it’s pretty smart. Great, in fact. I love it.

It's simple.

It’s an easily recognizable design.

It’s pretty clear that it’s about a somewhat ribald play.

Elements of the design ― the name of the play across the breasts ― work great as small as 1 x 1.

It’s only spot color, which makes it affordable to run.

The copy is a bit too long, but whoever it was who dreamed this up did a bang-up job, I think.