Copyranter goes bye-bye

After nearly three years, The Copyranter blog has ceased to be.

Oh, it's still up and you can go "thumb through" the posts there, but he's not going to write it anymore. And it's a loss for anybody who liked to read funny posts about advertising. Dead-on posts, that is.

I don't know who "the copyranter" (left) really was, but it was one of only a few blogs I made a point of reading every day. Usually several times a day. "Irreverent" is putting it lightly. His enemies were B.S. advertising (i.e. Ketel One), pretentious ad guys (he hated Donny Deutsch and Alex Bogusky equally), gratuitous sex (almost anything from American Apparel) and stupid real estate advertising (the list goes on and on). He was vulgar, outspoken, argumentative, cynical -- and right on the money damn near every time.

I was the guy who rounded up the judges for the D.C. Addy Awards this year, and I should have tried to get him. It would have been interesting at the very least. His take on What Advertising Should Be has a real purity to it. We had a client in the condo sales arena (who has since gone on to Better Things) who once said his goal was to do condo advertising that copyranter liked. I'm not sure that's possible.

So before Blogger takes it down, set aside any objections you may have to borderline pornographic vulgarity and check it out.

I would love to go have a beer with this guy.