
This post from The Toad Stool ad blog makes the same point we've tried to make about the Internet. That is, that you have to do more than just throw up a web site and wait for the traffic to appear. You have to let people know it's there. And, we might add, let them know a little something about you before they get there.
It features a commercial VW did in the UK to promote their new site. It just makes sense. Do good. Tell people.
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