Found on the I Believe in Advertising blog, I give you this for Snuff Clothing in Norway.Snuff, sold only in Oslo and Hernsedai, is made for hard-core skiers. The brief, according to the blog, was to visualize their selling idea, which is "Death is only a matter of time." They put these stickers on elevator doors around Oslo. And when the elevator doors close . . . well, you get the idea.
If you're the type to buy a clothing line called "Snuff" and respond to "Death is only a matter of time", I guess this is right on the money.
But I wouldn't want to share an elevator with you.
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1 comment:
Great idea! For a small "niche brand" I think it's a cool way of sending out the message to die hard skiers and jibbers. I've checked out the website www.snuufclothing.com, and they got some serious good lookin' stuff :)
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