Click the image to see it bigger.
But if you still can't read the explanation, it's this: To show the variety of hair styles available at this salon, they put a shot of a guy up to his forehead at the bottom of an escalator and then put the "tops" with various cuts on the stairs, creating a constantly changing "haircut portfolio". Pretty smart, huh?
I found it on the I Believe in Advertising blog. It was done by Rediffusion DY&R in Mumbai, India.
I can't imagine trying to do this in Washington. I'm sure the paperwork, permitting and liability waivers you'd have to deal with are staggering. Even then, they'd probably want you to include which Metro stop it's closest to.
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