gibberish

As a card-carrying curmudgeon,I have to post things like this once in a while.

A friend recently sent me a communication from a person involved in a local ad club soliciting input on a FACEBOOK POST she is preparing.

This is part of it. Scary and depressing all at once.


"I would like to open a dialogue around the nuances of visual design that define our branding identity for chapter assets. This will help reduce development and revision time on the front end by dialing into what our do's and don'ts are.

"Design with a clear direction always makes creative much easier to produce because the parameters are known, reducing the need for revisions, which thus saves volunteer time.

"As we continue to refine/define our unique aesthetic and how we represent chapter messaging through visual rhetoric & composition, your voice and interpretations are valuable. This will help me finish the formal aspect of our branding guidelines.

"My approach to creative direction comes from the devised tradition (a stage directing theory). It is akin to the Socratic method, but for creative rather than philosophical inquiry---Discourse as the fertile grounds of discovery via dialogic invention."