Influencers pay double - by Bob Hoffman

(This came in a newsletter from the brilliant Bob Hoffman.)

Influencers Pay Double

"I have a new hero. His name is Joe Nicchi. Joe is an aspiring actor. He and his wife run two ice cream trucks in LA. In their first year of operation they were named "best food truck in the city" by LA Weekly.


"Joe is sick of douchebag "influencers" trying to hustle him. So this week he instituted a new policy -- influencers pay double.

“They love to use the word exposure,” says Nicchi. “They’ll promise me all of this social media exposure in exchange for...giving them all free ice cream.”

"His response? "Are you out of your mind? This is $4.”

"Recently Nicchi was approached by an "influencer" to cater a 300 person party for free. “I said ‘Enough is enough,’" and he put up the sign on his truck -- "Influencers Pay Double."

'I have a suggestion for big brand CEO's. Are you tired of pissing away money on stupid social bullshit? Fire the idiots and hire an ice cream man to run your marketing department."

gibberish

As a card-carrying curmudgeon,I have to post things like this once in a while.

A friend recently sent me a communication from a person involved in a local ad club soliciting input on a FACEBOOK POST she is preparing.

This is part of it. Scary and depressing all at once.


"I would like to open a dialogue around the nuances of visual design that define our branding identity for chapter assets. This will help reduce development and revision time on the front end by dialing into what our do's and don'ts are.

"Design with a clear direction always makes creative much easier to produce because the parameters are known, reducing the need for revisions, which thus saves volunteer time.

"As we continue to refine/define our unique aesthetic and how we represent chapter messaging through visual rhetoric & composition, your voice and interpretations are valuable. This will help me finish the formal aspect of our branding guidelines.

"My approach to creative direction comes from the devised tradition (a stage directing theory). It is akin to the Socratic method, but for creative rather than philosophical inquiry---Discourse as the fertile grounds of discovery via dialogic invention."