There is a reason big sucessful brands advertise

And you can make a hell of an argument that advertising is one of the reasons they ARE big and successful.

This always kind of pops into my head when someone small questions the validity of any sort of advertising. Seriously, Nike didn't just materialize that big. Nor did any of the others. They came up with a good idea and promoted the hell out of it.

Four words: "Do good. Tell people."