I could be twice as bad for half as much

Hell, I could even been three or FOUR times as bad for 10%.

You know those simply awful Priceline spots William Shatner does? Well, according to HotelMarketing.com, because he "had the foresight to ask for stock 10 years ago instead of cash when he started appearing in ads for the online travel company Priceline.com, William Shatner has made a startling $600 million."

That's right boys and girls. Six hundred million freaking dollars.

You can make the argument that the stock has gone up partly because of him. Says HotelMarketing: "After all, it’s Shatner’s personality-driven ads for the website that has made it so popular."

I don't know that I agree with that, but holy cow $600 is sure a pantload of money.