If this is a trend, I think it should have its own awards-show category.

First that spot for not idling your engine, now this.

What is the deal with pee these days?

These are ads for a "bladder friendly" short film festival. By Atletico International of Barcelona (via copyranter).

OK, it's a slightly funny joke in a sophomoric kind of way, but seriously, is this the very best way they could come up with to advertise a short film festival? I mean what did the brief say "The films in this festival are so short, you won't have to go take a leak in the alley."

Of course, most of us use a bathroom anyway.

Nevertheless, here it is.