Found this today on I Believe in Advertising, and I don't like it.
For one thing, I think it's a bit of a stretch. At first glance, I thought the point was that using Neenah paper somehow saves the animals. Then I looked at the copy and it seems to be telling me that the animals die only from old age, because thank God for Neenah paper whatever bad things the non-carbon conscious paper companies do didn't kill them.
Or something.
I think these are powerful images, but could be better applied to do something other than selling paper.
But that's just me, and as we've discussed before (we have discussed this before, haven't we?) I'm an idiot.
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2 comments:
I so agree. This is just expropriating the wrong ideas for a commercial idea.
I agree. So many better ways to discuss sustainability than with images of death.
And "old age" isn't a cause of death.
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