Sort of.
The new Diesel Jeans campaign is all over the place. You can see about a gazillion print executions on Ads of the World if you're a mind to.
This video is cool. Is the brand strategy a good one? Can't say. I can say that I'm perfectly happy in my Levi's 501 jeans and am not sure any pair of jeans is worth what Diesel charges.
So maybe the stupid concept works after all. Then again, let's be honest -- Diesel advertising has always had a sort of weird factor to it.
In any case, enjoy. By Anomaly, London.
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