I don't know you you feel about Dockers. And I don't care.

But I do like the writing and the art direction in this.

It's their new "Man-I-Festo" which is part of a new campaign targeting a "new generation" as The New York Times puts it here.

In any case, I like the writing (I said that), the art direction (I said that too) and the way their web site's landing page works (that part is new).