OK, now,THIS is a new approach.

The Volkswagen GTI is so fast you will piss your pants.

I suppose in Bejing, China, home of BIG Advertising who did these ads, that's a good thing. The copy (in Chinese, natch) reads: "It will go fast."

Pretty clever, huh? Huh? Get it? Huh? Do ya? Huh? Go fast? Get it? Huh?

Via copyranter.

(Upon close inspection, the guy is wearing Levi's 501's. Not sure why that's significant, but there it is.)