More than just bananas and pineapples

There is a good piece in today's Ad Age about marketing in a recession.

Bill Pearce, CMO of Del Monte, suggests that, among other things, companies ought not simply make cuts across the board. But the more interesting of the suggestions he made were, I thought:

#2 - Reassess your market,

#4 - Do some homework,

#5 - Understand that value messaging isn't always about the lowest price, and

#8 - Turn a crisis into an opportunity.