Originally, I was just going to show you the video

I found this on Illegal Advertising. It's a supporting video for Humanitarian Lion. The idea is collect as many signatures worldwide as possible to try to convince the Cannes advertising festival to add a humanitarian category.

Apparently, it's been around since last May, but I just ran across it. The concept is to require any agency entering the festival to also submit a humanitarian idea -- of any sort. It's free to enter and the format is just a one-page Word document. According to their website, it can "give ad agencies and clients a new role in the world".

Learn more about it -- and participate -- here.

I don't know if it will make it or not. But it is nice to think about the possibilities. Perhaps an approach of this sort is something the D.C. Ad Club could consider. The thought of doing more than just pro-bono advertising or commercials is pretty compelling, I think.

This is a video above is in support of the concept. If nothing else, it makes you think about how, even with our economy the way it is, we still have so much while others have so little. The video below explains the idea.

Like I said, I think it's a great idea. For my money, people in our business are some of the smartest, most creative thinkers around. Why not apply that talent to a greater good in addition to commerce?