It says so in the New York Times

It's hard to disagree with an Editorial Notebook piece in the Sunday New York Times this week about the "WE" campaign Al Gore has put up. After all kinds of ballyhoo and boasts of some ginormous ambitious campaign using what we're told is a $300 million budget, this is what we get. Al Sharpton and Pat Robertson, Nancy Pelosi and New Gingrich. (Apple did it better years ago when they matched opposites for a PowerBook campaign.)

I'd seen ad blogs about how lame it is, but didn't expect The Times to agree. Why, asks Lawrence Downes, if the job of cleaning up the planet is so huge and urgent "is the campaign so pedestrian?"

Good damn question. Downes goes on to suggest that they "Get George Lois, the pope, Carole King, Neil Sedaka, will.i.am, Nelson Mandela and Steven Spielberg in a room with whoever handled the Axe body spray contract, the one that somehow got millions of men in their 20s to obsess about personal odor management. Then you might have something."

Good idea.