We're just too wonderful for words.

So it’s 15 years ago, and we're pitching Ballston Common mall with an idea intended to show that it was really a great shopping center full of good stores.

Print up some BIG shopping bags with “I got all this stuff at Ballston Common” on both sides, we said. Load them up with packages and have people ride the subway and/or walk around Tyson’s Corner carrying them.

We'd rather have a direct mail flyer for a sale promotion, they said. Got anything like that?

Don’t think anybody was using the term “guerilla marketing” then. Not to brag or anything.