Big Budget Blues

Even though a few people who commented on this on Ernie Schenck's blog said they'd seen the idea before, it's a great idea.

We used to have an art director working with us who felt like if you didn't have $100,000 for a commercial, you might as well not even bother with television. I don't agree. If you don't have an idea, you might as well not bother. This spot has an idea.

If your client is willing to go with a big enough idea, a small budget isn't an issue. In fact, the smaller the budget, the bigger the idea has to be.