You still have to admire the creativity here (via the copyranter blog). Flightpath Media, based in England, in England, installs humongous “ground billboards” under the approach paths at airports. This one under the approach path at Gatwick is 100,000 square feet, took eight people three days to complete and, according to the Flightpath will be seen by up to two million people in one month. Very, very, very cool.
We’ll be stealing this idea as soon as possible.
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