Thursday, October 29, 2009

So we carved pumpkins today . . .

The finished products


Tracy's Traditional approach


Katie and Jack (Marie makes notes)


Our friends from Bethesda Magazine


. . . and I didn't slice myself or anything.

I need to see this. We all do.



Art and Copy. It's not in general circulation, apparently. For some reason on the web site, you have to request a screening. I wish the Ad Club would. It would certainly be one of the few Ad Club functions I'd be inclined to pay to go to.

Looks like a great film.

Gotta find a way to see it.

I LOVE what George Lois says at the very end. This is the web site.

Tuesday, October 27, 2009

Worst destination campaign. Ever. Seriously. It's awful.



The story on various ad blogs today is how the agency that did the Best Job in the World campaign that was wildly successful and won a hatful of awards was passed over for the new Queensland (that's in Australia, son) account. See the story on AdFreak here.

What's bigger news to me is the thing that won.

If you were responsible for this, please get out of the ad business now. Who on earth would visit anywhere based on this? (Note that they borrowed from the Best Job in the World.)

In one online poll, 78 percent of respondents said they hated it. What a shock.

Jesus, I would be embarrassed to even be in this. So, for your viewing pleasure, here's more.




Hate yourself? Here's even more.


Sunday, October 25, 2009

Actually, he probably asked for FEWER clicks . . .


You're Crispin Porter.

Your client is Microsoft.

This is the best you can do? Really?


(Please note the correct use of "you're" and "your".)

Friday, October 23, 2009

I'm sure Mr. Whipple is totally freaking out


Found on Adrants, this is about the dumbest idea I have seen in a decade. Or more.

Procter & Gamble, which used to mean something, is initiating an "Enjoy the Go" campaign for Charmin bathroom tissue. Quoting from a news story I found online:

"Procter & Gamble Co. is looking for five people who will, in return for $10,000, spend five weeks in a Charmin-branded, Manhattan bathroom and blog about the experience.

The five “Charmin Embassadors” will work in the Charmin Restrooms in Times Square from Nov. 23 to Dec. 31. Job requirements include interacting with hundreds of thousands of bathroom guests, maintaining their own blogs and content on Charmin-branded Web sites and popular social media sites, and sharing family-friendly video from the restroom space and surrounding areas."

And quoting from Adrants here (because I simply cannot think of a better way to say it myself):

"When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a ____ in public and tells us about how it felt, what it looked like and how effective the toilet paper was at ______ it off your ____?"


(I deleted a few words for propriety's sake, but use your imagination . . . )

The world is a lesser place




Soupy Sales died. I always liked Uncle Soupy.

Thursday, October 22, 2009

Then again, what do I know?


I heard recently about a big agency -- you one of those storied national types with offices in a number of cities -- working on a new account.

The broadcast and print are humming right along. Focus groups going, directors are busy and the creative folk are just active as can be.

But the brand hasn't been defined yet. As I understand it, that's still in the works.

Well alrighty then. Just seems to me like the brand definition is something that should come way before the creative. I mean, those commercials ought to be based on something. Right?

We're just a rinky little Bethesda shop, but that do indeed seem a bit backward to me.

It do, it do.