It's the Pepsi Generation for . . . whatever
You've seen a billion of them. TV spots for everything from cars to phones to beer to vodka to . . . jeeze, probably even to long-term disability insurance.
They feature millennials just having so much fun as they run around, drive around, race around in the city, the country, on the beach, at a bar or at a party. They're quick cuts with lively music as they love their phones, their beer, their cars, their whatever else and . . .
And they're repetitive and unoriginal.
Our friend Lyn Thompson used to say back in the 70's that this sort of thing was "The Pepsi Generation for (product name goes here)."
There are two things about this that are kind of embarrassing. One is that they are for national brands who can't seem to find an agency with much in the way of original thought.
The other is that they run together so much and are so much one to another that it's hard to remember a specific or two.Which kind of seems to be the antithesis to advertising. Call me old-fashioned, but I never thought that the idea was to do ads and spots like everybody else's ads and spots.
Anybody can do that.
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